Shared hook checkSharedThis is about you, not them
Biggest issue: Viewer stakesThey say they want to talk about coffee rituals, which tells viewers exactly what's coming and leaves nothing open.
Tap a signal to see its reason“Hey guys, today I wanted to talk about my coffee rituals.”
What it costs youThe phrase announces the creator's intent rather than the viewer's benefit, which signals the video is a personal share rather than something useful to watch. Viewers scrolling fast make a split-second judgment about whether this is for them, and 'I wanted to talk about' puts the creator at the center of that judgment. There's also no tension or promise, so there's no reason to keep watching past the first clause.
“The coffee ritual that's actually wrecking my focus before I film is the one every creator swears by.”
Why this works
Cut the greeting and self-reference entirely, and open with a specific, counterintuitive claim about coffee rituals that implies a payoff for the viewer's own habits or content creation process.