Upload your video. Get your hook scored 0–100 in seconds. See exactly which line is losing viewers — and get a ready-to-record rewrite.
Score my hook — it's freeFree · No credit card · TikTok · Reels · Shorts
Your hook is the first 1–3 seconds of your video — the opening line that either stops the scroll or doesn't. It's not your thumbnail or your caption. It's the first thing that comes out of your mouth, and it's the highest-leverage part of your entire script.
A video with a weak middle but a strong hook will outperform a polished video with a slow start every time. The algorithm only sees whether people kept watching — and that decision happens in your first sentence.
TikTok, Reels, and Shorts all rank videos by completion rate. A video with 70%+ completion gets pushed wider. A video under 30% gets buried — regardless of how good the rest of it is. That threshold is set in the first 3 seconds.
Most hook problems aren't creative failures — they're patterns viewers have learned to scroll past. These are the five Contextify catches most often.
The hooks with the highest completion rates right now all do one thing: they create an unresolved question in the first sentence. Bold claim, uncomfortable truth, specific result, or pattern interrupt — all of these work because they open a gap the viewer has to watch to close.
Trend-chasing matters less than tension. A hook built around a real problem your audience has will outlast any trending sound. Contextify scores your hook on tension signals — not on whether you're using the latest format.
Upload your video. Get your hook scored in under 30 seconds. No manual script entry, no setup.
The difference between 200 views and 200K is usually one sentence.
Free — 2 analyses per day, no card required.
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